Why Medical Billing Companies Feel Pressure to Grow Should you hire a medical billing salesperson for your company? Many billing companies feel the need to grow. They want to increase profitability, and there’s significant pressure to expand due to the competitive forces in the marketplace. However, that’s a conversation for another day. One of the […]
Need a New Medical Billing Website – What is Really Holding You Back? Most medical billing companies are looking to grow, but they typically haven’t had much success in doing so. Historically, they’ve relied on word-of-mouth referrals to grow their businesses. As they decide to grow more aggressively, they often consider investing in new marketing […]
I attended the HBMA 2024 annual conference in Austin a couple of weeks ago, and the focus on technology, especially medical billing automation, was stronger than ever. Over the last 15+ years, I’ve never seen so many presentations and talks about automation and artificial intelligence (AI) in healthcare revenue cycle management. While some of the […]
What is targeted marketing in medical billing and sales, and why does it matter? One of the most common things I see with medical billing companies trying to grow is that they launch marketing and sales campaigns without much thought. This can involve anything from attending trade shows to hiring a salesperson, using a lead […]
Why So Much Focus on Building Medical Billing Brands? I’ve heard numerous billing companies say things like, “We go to trade shows because we want people to see us there.” But my question is, why do you care if they see you? Intuitively, it may make sense to say visibility equals marketing, and marketing is […]
Medical Billing Trade Shows: Why It Is Rarely a Good Marketing Strategy One of the common medical billing marketing strategies when trying to go to grow includes hiring a salesperson, attending trade shows, and engaging an outbound lead generation firm to set up calls. Medical billing trade show ROI is often debated. Are trade shows […]
HBMA Webinar – “Building an RCM Technology Powerhouse: Starting with Denials” There is so much opportunity in RCM technology…You could set up interfaces to get data from your clients, build a practice management system for billing, create a killer analytics platform, or even develop an AI solution. Excited to announce my upcoming webinar for the […]
We have written other articles about generative AI like OpenAI’s ChatGPT and whether it has value in revenue cycle management right now, which you can read here. But what happens when you ask AI about AI itself with respect to RCM? Here is what happened when I prompted a Generative AI application (in this case […]
(Production of this article was automated and used AI after the author dictated the original content, i.e. AI speech to text, ChatGPT to clean it up and reformat it, AI generated image, etc. Please forgive any oddities, as AI in medical billing and other fields is still young.) Is artificial intelligence (AI) taking over medical […]
Exciting news! I recently hosted a webinar for the HBMA on growing your medical billing business including medical billing marketing strategies, developing an RCM marketing plan, and a step-by-step guide on medical billing lead generation and closing your sales. The turnout was fantastic, and the feedback received was incredibly positive. Upcoming Medical Billing Lead Generation […]