Stop Expecting Miracles from Medical Billing AI There’s a growing expectation that artificial intelligence will revolutionize the revenue cycle management industry overnight. Whether driven by fear of industry disruption or hope for instant solutions, many healthcare organizations are looking to medical billing AI as a magical remedy for longstanding challenges. However, this mindset overlooks the […]
3-Step Plan for Medical Billing Lead Conversion While our content typically focuses on marketing strategies for revenue cycle management, today we’ll address a critical but often overlooked component of business development: medical billing lead conversion. A recent situation with a client highlighted important techniques for handling leads effectively to maximize your conversion rates. The Lead […]
HBMA Innovation Conference: Should You Go? The Healthcare Billing Management Association (HBMA) is hosting its annual HBMA Innovation Conference next month in March. This appears to be the second or third year of the event, focused on revenue cycle management innovation and technology. As someone who recently served on both the Innovation Committee and Data […]
Superbowl AI Ads: Colossal AI Marketing Mistakes The Super Bowl is known not just for the game itself but for its high-profile advertisements that often reveal broader trends in marketing and technology. This year’s event showcased several AI marketing mistakes that provide valuable lessons for businesses considering artificial intelligence in their own marketing strategies. Two […]
The Future of Medical Billing: AI Agents The landscape of medical billing is rapidly evolving, with artificial intelligence playing an increasingly significant role. While generative AI dominated conversations in 2023 and 2024, a more transformative technology is emerging as the future of revenue cycle management (RCM): medical billing AI agents. Beyond Generative AI: The Rise […]
What Is Medical Billing Pricing? Medical billing pricing is the rate that medical billing companies charge to medical providers like physicians practices for revenue cycle management services like coding, payment posting, and denial management. While this article is geared primarily towards the service companies that provide billing to providers, medical practices could learn a tremendous […]
RCM Acquisition Metrics Mergers and acquisitions activity in the revenue cycle management (RCM) space remains robust, with private equity firms and strategic buyers constantly evaluating potential targets. As someone who regularly works with PE groups and RCM companies pursuing growth through acquisition, I’m frequently asked about the most important RCM acquisition metrics to consider during […]
Avoiding the Biggest Medical Billing Branding Mistakes Medical billing branding mistakes can cost your business sales, credibility, and trust. In a highly competitive industry like revenue cycle management (RCM), using the wrong messaging can turn potential clients away before they even consider your services. Some branding mistakes are minor, while others can completely undermine your […]
Medical Billing Lead Generation Services May Not Be All They Promise Effective lead generation is essential for growth in the healthcare industry, but beware of flashy promises from medical billing lead generation services that sound too good to be true. These offers often leave out critical details and can lead you down a path of […]
EHR Automation Legality: Can Vendors Stop You From Scraping Your Own Data? We recently explored whether practice management systems and electronic health record (EHR) vendors could legally prevent you from extracting your own data via automated tools like RPA (Robotic Process Automation) scraping. The question of EHR automation legality has become increasingly important as healthcare […]