What is targeted marketing in medical billing and sales, and why does it matter? One of the most common things I see with medical billing companies trying to grow is that they launch marketing and sales campaigns without much thought. This can involve anything from attending trade shows to hiring a salesperson, using a lead […]
Why So Much Focus on Building Medical Billing Brands? I’ve heard numerous billing companies say things like, “We go to trade shows because we want people to see us there.” But my question is, why do you care if they see you? Intuitively, it may make sense to say visibility equals marketing, and marketing is […]
Medical Billing Trade Shows: Why It Is Rarely a Good Marketing Strategy One of the common medical billing marketing strategies when trying to go to grow includes hiring a salesperson, attending trade shows, and engaging an outbound lead generation firm to set up calls. Medical billing trade show ROI is often debated. Are trade shows […]
HBMA Webinar – “Building an RCM Technology Powerhouse: Starting with Denials” There is so much opportunity in RCM technology…You could set up interfaces to get data from your clients, build a practice management system for billing, create a killer analytics platform, or even develop an AI solution. Excited to announce my upcoming webinar for the […]
We have written other articles about generative AI like OpenAI’s ChatGPT and whether it has value in revenue cycle management right now, which you can read here. But what happens when you ask AI about AI itself with respect to RCM? Here is what happened when I prompted a Generative AI application (in this case […]
(Production of this article was automated and used AI after the author dictated the original content, i.e. AI speech to text, ChatGPT to clean it up and reformat it, AI generated image, etc. Please forgive any oddities, as AI in medical billing and other fields is still young.) Is artificial intelligence (AI) taking over medical […]
Exciting news! I recently hosted a webinar for the HBMA on growing your medical billing business including medical billing marketing strategies, developing an RCM marketing plan, and a step-by-step guide on medical billing lead generation and closing your sales. The turnout was fantastic, and the feedback received was incredibly positive. Upcoming Medical Billing Lead Generation […]
When considering medical billing technology and data solutions, the possibilities are vast. From analytics and workflow tools to automation and AI, the options are numerous. These solutions can integrate data from various systems, including EHRs, practice management, LIS, accounting, HR, and more. Making Strategic Decisions with Medical Billing Technology The question of whether to start […]
A billing company owner asked me recently whether or not automation in RCM —specifically software automation and robotic process automation—will wipe out the medical billing industry. This is someone who owns and runs a billing company and even implements some automation themselves. They have in-house engineers working on relatively simple automation, though not the more […]
In our last podcast, we discussed revenue cycle management (RCM) departments or companies that operate like body shops, impacting overall RCM performance. This applies whether they are in-house departments or external RCM companies, and it isn’t directly related to pricing, although we did suggest some ways this could manifest. Body shops are organizations that throw […]