Scraping EHR Data – Can Vendors Stop Your Bots? Over the years, I’ve had numerous discussions about whether Electronic Health Record (EHR) vendors can legally prevent healthcare organizations from accessing their own data through automated means. This question about scraping EHR data has significant implications for both medical practices and revenue cycle management companies seeking […]
What Makes Great Medical Billing Dashboards In the complex world of revenue cycle management, medical billing dashboards have become an essential tool for monitoring performance and identifying issues before they impact your bottom line. But what exactly constitutes an effective dashboard, and how does it differ from standard reporting? Understanding Medical Billing Dashboards While there’s […]
What Is Medical Billing Advertising? When people hear “medical billing advertising,” they often picture something literal – like placing an ad in a newspaper or putting up a billboard. That’s not entirely wrong, but it’s also not the most effective approach. The medical billing industry, let’s face it, can be a bit old school when […]
Medical Billing Automation Challenges Medical billing automation offers enormous potential to streamline repetitive tasks in healthcare revenue cycle management (RCM). Despite its promise, the adoption of automation in medical billing has been slower than expected. While awareness of automation and AI is widespread, the industry faces several challenges that have hindered its progress. Understanding Automation […]
Why Voice AI in Medical Billing is Outpacing Analytical AI Adoption While analytical artificial intelligence (machine learning / ML) has been around much longer and offers broader potential applications for revenue cycle management, voice AI in medical billing is being adopted at a surprisingly rapid pace. This trend might seem counterintuitive given the structured nature […]
AI in Payer RCM: A Love-Hate Relationship Artificial Intelligence (AI) in payer revenue cycle management (RCM) is like that overly enthusiastic intern who denies every vacation request you submit because “policy says so.” Sure, it can be efficient, but it’s also creating a lot of headaches. Case in point: the recent spotlight on UnitedHealthcare’s AI […]
What Are Medical Billing Leads? Medical billing leads are potential clients – physician practices or other types of healthcare providers – that show interest in outsourcing their billing processes to a third-party service or switching vendors. These leads are often cultivated through targeted marketing strategies aimed at identifying, engaging, and converting healthcare providers who could […]
Effective Medical Billing Strategy Targeting: How to Define Your Ideal Market Many organizations have asked me about medical billing strategy targeting as a critical component of their overall marketing approach. While budgeting might come first in your planning process, identifying the specific market segment you’re pursuing—rather than trying to “boil the ocean”—is one of the […]
Understanding the Challenges of Growing Your Medical Billing Business Why is it relatively easy for a medical billing company to compete against others in marketing and sales? There’s a widespread perception that marketing and growing your medical billing business is exceptionally difficult. But, in my experience, there’s a reason this perception persists. Recently, I spoke […]
Is RCM Marketing Using TikTok Right for Your Medical Billing Business? Over the last decade, we’ve seen the rise of numerous social media and video platforms. TikTok has emerged as a sensation, but it’s just one of many platforms that have captured the public’s attention—with more certain to follow. As a medical billing business owner, […]