RCM Analytics and RCM KPIs

How to Create Great Medical Billing Dashboards

What Makes Great Medical Billing Dashboards In the complex world of revenue cycle management, medical billing dashboards have become an essential tool for monitoring performance and identifying issues before they impact your bottom line. But what exactly constitutes an effective dashboard, and how does it differ from standard reporting? Understanding Medical Billing Dashboards While there’s […]

Medical Billing Automation

Medical Billing Automation Challenges – Why So Slow to Take Off?

Medical Billing Automation Challenges Medical billing automation offers enormous potential to streamline repetitive tasks in healthcare revenue cycle management (RCM). Despite its promise, the adoption of automation in medical billing has been slower than expected. While awareness of automation and AI is widespread, the industry faces several challenges that have hindered its progress. Understanding Automation […]

AI in Medical Billing

Voice AI in Medical Billing: Why It’s Beating Analytical AI

Why Voice AI in Medical Billing is Outpacing Analytical AI Adoption While analytical artificial intelligence (machine learning / ML) has been around much longer and offers broader potential applications for revenue cycle management, voice AI in medical billing is being adopted at a surprisingly rapid pace. This trend might seem counterintuitive given the structured nature […]

Medical Billing Leads

Medical Billing Leads: A Comprehensive Guide to Growth

What Are Medical Billing Leads? Medical billing leads are potential clients – physician practices or other types of healthcare providers – that show interest in outsourcing their billing processes to a third-party service or switching vendors. These leads are often cultivated through targeted marketing strategies aimed at identifying, engaging, and converting healthcare providers who could […]

Medical Billing Marketing

Effective Medical Billing Strategy Targeting: How to Define Your Ideal Market

Effective Medical Billing Strategy Targeting: How to Define Your Ideal Market Many organizations have asked me about medical billing strategy targeting as a critical component of their overall marketing approach. While budgeting might come first in your planning process, identifying the specific market segment you’re pursuing—rather than trying to “boil the ocean”—is one of the […]

Medical Billing Marketing

Growing Your Medical Billing Business is Not as Tough as it Seems: Find Out Why

Understanding the Challenges of Growing Your Medical Billing Business Why is it relatively easy for a medical billing company to compete against others in marketing and sales? There’s a widespread perception that marketing and growing your medical billing business is exceptionally difficult. But, in my experience, there’s a reason this perception persists. Recently, I spoke […]

Medical Billing Leads

What Is the Best Medical Billing Marketing Channel?

Selecting the Best Medical Billing Marketing Channel When exploring medical billing marketing, one of the most common questions is: What is the best medical billing marketing channel to reach physicians and healthcare providers? Should you focus on pay-per-click (PPC), email, trade shows, purchased leads, cold calling, or something else entirely? The Importance of Targeting in […]