AI in Medical Billing Medical Billing Automation

HBMA Innovation Conference: Should You Go?

HBMA Innovation Conference: Should You Go? The Healthcare Billing Management Association (HBMA) is hosting its annual HBMA Innovation Conference next month in March. This appears to be the second or third year of the event, focused on revenue cycle management innovation and technology. As someone who recently served on both the Innovation Committee and Data […]

Medical Billing Marketing

Superbowl AI Ads: Colossal AI Marketing Mistakes

Superbowl AI Ads: Colossal AI Marketing Mistakes The Super Bowl is known not just for the game itself but for its high-profile advertisements that often reveal broader trends in marketing and technology. This year’s event showcased several AI marketing mistakes that provide valuable lessons for businesses considering artificial intelligence in their own marketing strategies. Two […]

AI in Medical Billing

The Future: Medical Billing AI Agents

The Future of Medical Billing: AI Agents The landscape of medical billing is rapidly evolving, with artificial intelligence playing an increasingly significant role. While generative AI dominated conversations in 2023 and 2024, a more transformative technology is emerging as the future of revenue cycle management (RCM): medical billing AI agents. Beyond Generative AI: The Rise […]

Medical Billing Marketing
medical billing pricing

Medical Billing Pricing Strategy: A Complete Guide

What Is Medical Billing Pricing? Medical billing pricing is the rate that medical billing companies charge to medical providers like physicians practices for revenue cycle management services like coding, payment posting, and denial management. While this article is geared primarily towards the service companies that provide billing to providers, medical practices could learn a tremendous […]

Medical Billing Marketing

How To Set Your Medical Billing Marketing Budget

How To Set Your Medical Billing Marketing Budget One of the most common scenarios I encounter when consulting with medical billing companies is troubling but predictable: they want significant growth yet have allocated zero dollars to their medical billing marketing budget. This disconnect between growth ambitions and marketing investment is a fundamental problem that needs […]

Medical Billing Consultants RCM Analytics and RCM KPIs

RCM Acquisition Metrics – Here’s the #1

RCM Acquisition Metrics Mergers and acquisitions activity in the revenue cycle management (RCM) space remains robust, with private equity firms and strategic buyers constantly evaluating potential targets. As someone who regularly works with PE groups and RCM companies pursuing growth through acquisition, I’m frequently asked about the most important RCM acquisition metrics to consider during […]

Medical Billing Consultants Medical Billing Marketing

RCM Pricing: Low Rate Clients – Are They Even Profitable?

RCM Pricing: Low Rate Clients – Are They Even Profitable? The revenue cycle management industry shows remarkable variation when it comes to RCM pricing. I’ve observed dramatic differences—easily double or more—between competing vendors and even within the same company’s client portfolio. This pricing inconsistency raises an important question: Are low-priced RCM clients actually profitable for […]

Medical Billing Marketing
medical billing branding mistakes

Medical Billing Branding Mistakes: The One Word You Should Never Use

Avoiding the Biggest Medical Billing Branding Mistakes Medical billing branding mistakes can cost your business sales, credibility, and trust. In a highly competitive industry like revenue cycle management (RCM), using the wrong messaging can turn potential clients away before they even consider your services. Some branding mistakes are minor, while others can completely undermine your […]