Improve Profitability: Medical Billing Sales Contracts and SOWs There’s a critical aspect of the marketing and sales process that’s rarely discussed in the medical billing industry but has significant implications for operations and profitability. When securing new clients, many billing companies fail to clearly define what their services actually include. This oversight in medical billing […]
How to Get Real RCM AI ROI: Beyond the Hype For those looking to invest in artificial intelligence (AI) within revenue cycle management (RCM), whether you’re a medical billing company or the billing department of a large healthcare provider, measuring RCM AI ROI can be challenging amid all the industry hype. With constant shifts from […]
Marketing Strategy Tips for Positioning When You Lack Differentiation We recently explored what to do when you don’t have good targeting options for your medical billing company and in this article we’ll share essential marketing strategy tips for positioning when you’ve selected a target market but struggle with market positioning and differentiation. This is a […]
Marketing Strategy Tips for Targeting When It Seems Impossible What do you do when you don’t have any good targeting options? I’ve encountered this scenario repeatedly with clients, and it’s surprisingly common. Most medical billing companies that approach me for growth strategies rarely have a concentrated client base. While I do have a few clients […]
Specific Medical Billing KPIs You Should Use Should you use the medical billing KPIs recommended by industry organizations like MGMA, HFMA, or HBMA? Should you follow consultants’ advice or benchmark against other billing companies? The answer is surprisingly simple: no, you shouldn’t. Why Traditional Medical Billing KPIs Fall Short Most commonly recommended medical billing KPIs […]
Medical Billing Performance KPIs: Ignore Bad Industry Advice One of the most frustrating aspects of working in revenue cycle management is encountering guidance about medical billing performance KPIs that’s long on buzzwords but short on substance. Recently, I came across a whitepaper from Waystar called “Seven Steps to Sharpen Your Healthcare Revenue Cycle” that perfectly […]
Can You Trust Your Data? The Challenge of EHR Data Integrity In revenue cycle management, certain dates should be absolute. Date of service, payment posting dates, and other key data points should never change once recorded. Yet, the reality of EHR data integrity often falls short of this expectation, creating serious challenges for healthcare organizations […]
How to Develop RCM KPIs That Actually Matter Many revenue cycle management organizations adopt KPIs because they believe they should be “data-driven” or because industry consultants tell them it’s necessary. But how often do we step back and ask: why are we tracking these specific metrics, and what purpose do they serve? An effective approach […]
Stop Expecting Miracles from Medical Billing AI There’s a growing expectation that artificial intelligence will revolutionize the revenue cycle management industry overnight. Whether driven by fear of industry disruption or hope for instant solutions, many healthcare organizations are looking to medical billing AI as a magical remedy for longstanding challenges. However, this mindset overlooks the […]
3-Step Plan for Medical Billing Lead Conversion While our content typically focuses on marketing strategies for revenue cycle management, today we’ll address a critical but often overlooked component of business development: medical billing lead conversion. A recent situation with a client highlighted important techniques for handling leads effectively to maximize your conversion rates. The Lead […]