Superbowl AI Ads: Colossal AI Marketing Mistakes The Super Bowl is known not just for the game itself but for its high-profile advertisements that often reveal broader trends in marketing and technology. This year’s event showcased several AI marketing mistakes that provide valuable lessons for businesses considering artificial intelligence in their own marketing strategies. Two […]
The Future of Medical Billing: AI Agents The landscape of medical billing is rapidly evolving, with artificial intelligence playing an increasingly significant role. While generative AI dominated conversations in 2023 and 2024, a more transformative technology is emerging as the future of revenue cycle management (RCM): medical billing AI agents. Beyond Generative AI: The Rise […]
What Is Medical Billing Pricing? Medical billing pricing is the rate that medical billing companies charge to medical providers like physicians practices for revenue cycle management services like coding, payment posting, and denial management. While this article is geared primarily towards the service companies that provide billing to providers, medical practices could learn a tremendous […]
How To Set Your Medical Billing Marketing Budget One of the most common scenarios I encounter when consulting with medical billing companies is troubling but predictable: they want significant growth yet have allocated zero dollars to their medical billing marketing budget. This disconnect between growth ambitions and marketing investment is a fundamental problem that needs […]
RCM Acquisition Metrics Mergers and acquisitions activity in the revenue cycle management (RCM) space remains robust, with private equity firms and strategic buyers constantly evaluating potential targets. As someone who regularly works with PE groups and RCM companies pursuing growth through acquisition, I’m frequently asked about the most important RCM acquisition metrics to consider during […]
Social Media Marketing for Medical Billing: A Good Investment? I recently had a conversation with a client where I suggested they fire their social media manager. This wasn’t the first time I’ve made such a recommendation to a medical billing company, which raises an important question: Is social media marketing for medical billing a viable […]
RCM Pricing: Low Rate Clients – Are They Even Profitable? The revenue cycle management industry shows remarkable variation when it comes to RCM pricing. I’ve observed dramatic differences—easily double or more—between competing vendors and even within the same company’s client portfolio. This pricing inconsistency raises an important question: Are low-priced RCM clients actually profitable for […]
Avoiding the Biggest Medical Billing Branding Mistakes Medical billing branding mistakes can cost your business sales, credibility, and trust. In a highly competitive industry like revenue cycle management (RCM), using the wrong messaging can turn potential clients away before they even consider your services. Some branding mistakes are minor, while others can completely undermine your […]
Medical Billing Lead Generation Services May Not Be All They Promise Effective lead generation is essential for growth in the healthcare industry, but beware of flashy promises from medical billing lead generation services that sound too good to be true. These offers often leave out critical details and can lead you down a path of […]
Great RCM Dashboards: Building for Success (Part 2) In our previous discussion about RCM dashboards, we explored what constitutes a true dashboard versus what most healthcare organizations actually mean when requesting one—typically detailed reports rather than high-level summaries. Now, assuming we’re using the common industry definition of RCM dashboards as medical billing reports, let’s examine […]