Selecting the Best Medical Billing Marketing Channel When exploring medical billing marketing, one of the most common questions is: What is the best medical billing marketing channel to reach physicians and healthcare providers? Should you focus on pay-per-click (PPC), email, trade shows, purchased leads, cold calling, or something else entirely? The Importance of Targeting in […]
5 Essential Tips for Buying Medical Billing Leads In a recent podcast, we discussed whether buying medical billing leads is a viable strategy. Assuming you’ve decided to allocate budget toward this channel, these tips for buying medical billing leads will help you maximize your success rate, reduce customer acquisition costs, and increase your return on […]
How Capable is AI in Medical Billing Marketing when it comes to Strategy? Artificial intelligence, especially large language models and generative AI, is making waves in many fields, especially in marketing which depends heavily on language and generating content. But can medical billing marketing AI truly excel in the specialized and complex realm of strategy? […]
Introduction: Maximizing Medical Billing Trade Show ROI Many medical billing companies turn to trade shows as a way to generate leads and build brand presence. While attending trade shows can be a high-cost investment, these ten actionable tips will help you reduce customer acquisition costs (CAC), close more deals, and boost your overall return on […]
Medical Billing Marketing Lessons: The Blind Spots There’s a widely held perception that marketing and sales in revenue cycle management (RCM) is exceptionally challenging, and organic growth is difficult to achieve. However, my recent experiences suggest the opposite might be true—and there’s a valuable medical billing marketing lesson to be learned from understanding why. The […]
Why Targeted Marketing is Essential for Medical Billing Companies When it comes to crafting an effective medical billing marketing strategy, many companies struggle to focus narrowly on a specific target. Most medical billing companies start as multi-specialty providers, taking on any available business to generate growth. Even as they grow, generating millions in revenue—sometimes over […]
The Appeal of Buying Medical Billing Leads for Growth For medical billing companies looking to expand, buying medical billing leads can seem like a fast, cost-effective solution. We have put together a comprehensive guide on medical billing leads that among other things discusses – hiring salespeople, attending trade shows, and using lead generation or appointment-setting […]
Why Medical Billing Companies Feel Pressure to Grow Should you hire a medical billing salesperson for your company? Many billing companies feel the need to grow. They want to increase profitability, and there’s significant pressure to expand due to the competitive forces in the marketplace. However, that’s a conversation for another day. One of the […]
Need a New Medical Billing Website – What is Really Holding You Back? Most medical billing companies are looking to grow, but they typically haven’t had much success in doing so. Historically, they’ve relied on word-of-mouth referrals to grow their businesses. As they decide to grow more aggressively, they often consider investing in new marketing […]
I attended the HBMA 2024 annual conference in Austin a couple of weeks ago, and the focus on technology, especially medical billing automation, was stronger than ever. Over the last 15+ years, I’ve never seen so many presentations and talks about automation and artificial intelligence (AI) in healthcare revenue cycle management. While some of the […]