Marketing Strategy Tips for Targeting When It Seems Impossible What do you do when you don’t have any good targeting options? I’ve encountered this scenario repeatedly with clients, and it’s surprisingly common. Most medical billing companies that approach me for growth strategies rarely have a concentrated client base. While I do have a few clients […]
Specific Medical Billing KPIs You Should Use Should you use the medical billing KPIs recommended by industry organizations like MGMA, HFMA, or HBMA? Should you follow consultants’ advice or benchmark against other billing companies? The answer is surprisingly simple: no, you shouldn’t. Why Traditional Medical Billing KPIs Fall Short Most commonly recommended medical billing KPIs […]
Medical Billing Performance KPIs: Ignore Bad Industry Advice One of the most frustrating aspects of working in revenue cycle management is encountering guidance about medical billing performance KPIs that’s long on buzzwords but short on substance. Recently, I came across a whitepaper from Waystar called “Seven Steps to Sharpen Your Healthcare Revenue Cycle” that perfectly […]
Can You Trust Your Data? The Challenge of EHR Data Integrity In revenue cycle management, certain dates should be absolute. Date of service, payment posting dates, and other key data points should never change once recorded. Yet, the reality of EHR data integrity often falls short of this expectation, creating serious challenges for healthcare organizations […]
How to Develop RCM KPIs That Actually Matter Many revenue cycle management organizations adopt KPIs because they believe they should be “data-driven” or because industry consultants tell them it’s necessary. But how often do we step back and ask: why are we tracking these specific metrics, and what purpose do they serve? An effective approach […]
Stop Expecting Miracles from Medical Billing AI There’s a growing expectation that artificial intelligence will revolutionize the revenue cycle management industry overnight. Whether driven by fear of industry disruption or hope for instant solutions, many healthcare organizations are looking to medical billing AI as a magical remedy for longstanding challenges. However, this mindset overlooks the […]
3-Step Plan for Medical Billing Lead Conversion While our content typically focuses on marketing strategies for revenue cycle management, today we’ll address a critical but often overlooked component of business development: medical billing lead conversion. A recent situation with a client highlighted important techniques for handling leads effectively to maximize your conversion rates. The Lead […]
Are We in an AI Market Bubble? The hype surrounding artificial intelligence continues to intensify rather than subside. With tech giants like Microsoft investing billions in AI technologies and startups receiving astronomical valuations, many industry observers are beginning to question: Are we in an AI market bubble? Signs of an AI Market Bubble Recent developments […]
HBMA Innovation Conference: Should You Go? The Healthcare Billing Management Association (HBMA) is hosting its annual HBMA Innovation Conference next month in March. This appears to be the second or third year of the event, focused on revenue cycle management innovation and technology. As someone who recently served on both the Innovation Committee and Data […]
Superbowl AI Ads: Colossal AI Marketing Mistakes The Super Bowl is known not just for the game itself but for its high-profile advertisements that often reveal broader trends in marketing and technology. This year’s event showcased several AI marketing mistakes that provide valuable lessons for businesses considering artificial intelligence in their own marketing strategies. Two […]