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  • RCM Consulting
  • Marketing and Medical Billing Leads
  • Automation Data Analytics
  • Recent Articles
linkedIn ads for medical billing

LinkedIn Ads for Medical Billing: Advanced Targeting Strategies That Actually Work

August 7, 2025 No Comments

LinkedIn Ads for Medical Billing: Advanced Targeting Strategies That Actually Work Medical billing companies face a unique challenge when advertising on LinkedIn. While the platform

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medical billing SEO case study

The Shocking Medical Billing SEO Case Study: 18,000 Backlinks That Failed to Drive Leads

August 5, 2025 No Comments

The Shocking Medical Billing SEO Case Study: 18,000 Backlinks That Failed to Drive Leads When it comes to medical billing SEO, most companies focus heavily

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medical billing podcast

Why You Need a Medical Billing Podcast for Explosive Growth

July 29, 2025 No Comments

Why You Need a Medical Billing Podcast for Explosive Growth Starting a medical billing podcast might seem unconventional, but it’s secretly one of the most

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marketing split testing

Marketing Split Testing: How A/B Testing Transforms RCM Marketing Results

July 25, 2025 No Comments

Marketing Split Testing: How A/B Testing Transforms RCM Marketing Results Marketing split testing, also known as AB testing, stands as one of the most powerful

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medical billing pricing negotiation

Medical Billing Pricing Negotiation: Why Knowing Competitor Rates Won’t Help You

July 24, 2025 No Comments

Medical Billing Pricing Negotiation: Why Knowing Competitor Rates Won’t Help You When it comes to medical billing pricing negotiation, most companies struggle mightily, often believing that

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Medical Billing EOM Reporting: Why Real-Time Data Beats Traditional Closing

May 9, 2025 No Comments

Medical Billing EOM Reporting: Why Real-Time Data Beats Traditional Closing In today’s rapidly evolving healthcare finance landscape, outdated processes can significantly hinder efficiency and growth.

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eClinicalWorks Reporting: Data Challenges and Solutions

April 15, 2025 No Comments

eClinicalWorks Reporting: Data Challenges and Solutions Practice management systems offer various reporting capabilities to help healthcare organizations analyze their operations. While some systems provide limited

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Why Data Warehousing Should Come Before RCM Analytics

April 10, 2025 No Comments

I had an interesting conversation with clients recently that challenged my thinking about implementing technology solutions for healthcare billing companies. They were looking to grow

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Can You Trust Your Data? The Challenge of EHR Data Integrity

March 11, 2025 No Comments

Can You Trust Your Data? The Challenge of EHR Data Integrity In revenue cycle management, certain dates should be absolute. Date of service, payment posting

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EHR Automation Legality: Can You Scrape Your Own Data?

January 2, 2025 No Comments

EHR Automation Legality: Can Vendors Stop You From Scraping Your Own Data? We recently explored whether practice management systems and electronic health record (EHR) vendors

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Humans vs AI in Medical Billing Marketing: Why Human Strategy Still Matters

July 22, 2025 No Comments

Humans vs AI in Medical Billing Marketing: Why Human Strategy Still Matters The medical billing industry is experiencing an AI revolution. From automated coding to

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The Future of Medical Billing: From Service to TES to Tech Driven

May 13, 2025 No Comments

The Future of Medical Billing: From Service-Focused to Technology-Driven The medical billing industry is undergoing a profound transformation. What was once a purely service-oriented business

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A Warning About AI in Medical Billing: It Lies

April 22, 2025 No Comments

A Critical Warning About AI in Medical Billing: It Lies As artificial intelligence technologies become increasingly embedded in healthcare revenue cycle operations, a serious warning

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Beyond the AI Hype: How to Get Real RCM AI ROI

April 5, 2025 No Comments

How to Get Real RCM AI ROI: Beyond the Hype For those looking to invest in artificial intelligence (AI) within revenue cycle management (RCM), whether

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Stop Expecting Miracles: Medical Billing AI Challenges

March 4, 2025 No Comments

Stop Expecting Miracles from Medical Billing AI There’s a growing expectation that artificial intelligence will revolutionize the revenue cycle management industry overnight. Whether driven by

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The Future of Medical Billing: From Service to TES to Tech Driven

May 13, 2025 No Comments

The Future of Medical Billing: From Service-Focused to Technology-Driven The medical billing industry is undergoing a profound transformation. What was once a purely service-oriented business

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HBMA Innovation Conference: Should You Go?

February 20, 2025 No Comments

HBMA Innovation Conference: Should You Go? The Healthcare Billing Management Association (HBMA) is hosting its annual HBMA Innovation Conference next month in March. This appears

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EHR Automation Legality: Can You Scrape Your Own Data?

January 2, 2025 No Comments

EHR Automation Legality: Can Vendors Stop You From Scraping Your Own Data? We recently explored whether practice management systems and electronic health record (EHR) vendors

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Scraping EHR Data – Can They Stop Your Bots?

January 2, 2025 No Comments

Scraping EHR Data – Can Vendors Stop Your Bots? Over the years, I’ve had numerous discussions about whether Electronic Health Record (EHR) vendors can legally

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Medical Billing Automation Challenges – Why So Slow to Take Off?

December 28, 2024 No Comments

Medical Billing Automation Challenges Medical billing automation offers enormous potential to streamline repetitive tasks in healthcare revenue cycle management (RCM). Despite its promise, the adoption

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Medical Billing Fractional Executives: A Strategic Advantage

June 17, 2025 No Comments

The Strategic Advantage of Medical Billing Fractional Executives Introduction: Transforming Medical Billing Operations Through Executive Expertise In today’s competitive healthcare revenue cycle management landscape, small

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The Ultimate Guide to RCM Process Documentation

June 3, 2025 No Comments

The Ultimate Guide to RCM Process Documentation: Best Practices for Healthcare Organizations Creating robust process documentation in Revenue Cycle Management (RCM) is one of the

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Medical Billing Offshoring Success: The Ultimate Guide

May 22, 2025 No Comments

The Ultimate Guide to Medical Billing Offshoring Success: Strategies That Work Introduction Medical billing offshoring has become a standard practice in the healthcare revenue cycle

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Medical Billing Offshoring Tips: Mastering Seamless Global Operations

May 20, 2025 No Comments

Medical Billing Offshoring Tips: Mastering Seamless Global Operations In today’s healthcare landscape, medical billing offshoring has become a critical strategy for revenue cycle management. However,

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Effective Medical Billing Leadership: When to Challenge or Support Your Team

May 15, 2025 No Comments

Effective in Medical Billing Leadership: When to Challenge or Support Your Team Medical billing leadership styles can make or break an organization’s success. While collaboration

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medical billing SEO case study

The Shocking Medical Billing SEO Case Study: 18,000 Backlinks That Failed to Drive Leads

August 5, 2025 No Comments

The Shocking Medical Billing SEO Case Study: 18,000 Backlinks That Failed to Drive Leads When it comes to medical billing SEO, most companies focus heavily

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Cold Calling for Medical Billing Leads: Is It Effective?

April 24, 2025 No Comments

Cold Calling for Medical Billing Leads: Is It Effective? In the competitive landscape of revenue cycle management, many companies wonder if traditional outreach methods still

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3-Step Plan for Medical Billing Lead Conversion

February 27, 2025 No Comments

3-Step Plan for Medical Billing Lead Conversion While our content typically focuses on marketing strategies for revenue cycle management, today we’ll address a critical but

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Medical Billing Lead Generation Services: Debunking Wild Promises

January 10, 2025 No Comments

Medical Billing Lead Generation Services May Not Be All They Promise Effective lead generation is essential for growth in the healthcare industry, but beware of

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Medical Billing Advertising: A Comprehensive Guide to Success

December 29, 2024 No Comments

Medical Billing Advertising: A Comprehensive Guide to Success What Is Medical Billing Advertising? When people hear “medical billing advertising,” they often picture something literal –

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linkedIn ads for medical billing

LinkedIn Ads for Medical Billing: Advanced Targeting Strategies That Actually Work

August 7, 2025 No Comments

LinkedIn Ads for Medical Billing: Advanced Targeting Strategies That Actually Work Medical billing companies face a unique challenge when advertising on LinkedIn. While the platform

Read More »
medical billing SEO case study

The Shocking Medical Billing SEO Case Study: 18,000 Backlinks That Failed to Drive Leads

August 5, 2025 No Comments

The Shocking Medical Billing SEO Case Study: 18,000 Backlinks That Failed to Drive Leads When it comes to medical billing SEO, most companies focus heavily

Read More »
medical billing podcast

Why You Need a Medical Billing Podcast for Explosive Growth

July 29, 2025 No Comments

Why You Need a Medical Billing Podcast for Explosive Growth Starting a medical billing podcast might seem unconventional, but it’s secretly one of the most

Read More »
marketing split testing

Marketing Split Testing: How A/B Testing Transforms RCM Marketing Results

July 25, 2025 No Comments

Marketing Split Testing: How A/B Testing Transforms RCM Marketing Results Marketing split testing, also known as AB testing, stands as one of the most powerful

Read More »
medical billing pricing negotiation

Medical Billing Pricing Negotiation: Why Knowing Competitor Rates Won’t Help You

July 24, 2025 No Comments

Medical Billing Pricing Negotiation: Why Knowing Competitor Rates Won’t Help You When it comes to medical billing pricing negotiation, most companies struggle mightily, often believing that

Read More »
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Medical Billing Marketing KPIs: Why Metrics Matter More Than You Think

July 17, 2025 No Comments

Medical Billing Marketing KPIs: Why Metrics Matter More Than You Think Medical billing companies often struggle with one critical element that can make or break

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Should You Offshore Medical Billing Patient Calls? A Strategic Analysis

July 8, 2025 No Comments

Should You Offshore Medical Billing Patient Calls? A Strategic Analysis In today’s competitive healthcare landscape, medical billing companies and providers constantly seek ways to optimize

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How Data-Driven Medical Billing QC is Revolutionizing Revenue Cycle Management

June 26, 2025 No Comments

How Data-Driven Medical Billing QC is Revolutionizing Revenue Cycle Management In today’s healthcare landscape, medical billing QC (quality control) is undergoing a revolutionary transformation—moving from

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RCM Reporting Options: Revolutionizing End-of-Month (EOM) Reporting

June 5, 2025 No Comments

Revolutionizing RCM Reporting Options: Beyond End-of-Month Reporting In today’s fast-paced healthcare financial environment, traditional end-of-month reporting is becoming increasingly obsolete. Modern revenue cycle management demands

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Medical Billing EOM Reporting: Why Real-Time Data Beats Traditional Closing

May 9, 2025 No Comments

Medical Billing EOM Reporting: Why Real-Time Data Beats Traditional Closing In today’s rapidly evolving healthcare finance landscape, outdated processes can significantly hinder efficiency and growth.

Read More »
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Medical Billing Technology: The Problem – Where to Start?

March 21, 2024 No Comments

When considering medical billing technology and data solutions, the possibilities are vast. From analytics and workflow tools to automation and AI, the options are numerous.

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denials management

We Failed in Denials Management: Insights from Data Visualization Missteps

February 21, 2022 No Comments

We’re going to discuss a little bit of a combination of how to read charts and even how to design them for effective denials management

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Generative AI llm

ChatGPT And Generative AI In RCM- Smart Or Dumb? Results Will Surprise You!

August 20, 2024 No Comments

We have written other articles about generative AI like OpenAI’s ChatGPT and whether it has value in revenue cycle management right now, which you can

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RCM Automation

ChatGPT And AI In Medical Billing: What You Need To Know

August 14, 2024 No Comments

(Production of this article was automated and used AI after the author dictated the original content, i.e. AI speech to text, ChatGPT to clean it

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medical billing lead generation

HBMA – How to Grow Your Medical Billing Business

August 6, 2024 No Comments

Exciting news! I recently hosted a webinar for the HBMA on growing your medical billing business including medical billing marketing strategies, developing an RCM marketing

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Automation in RCM: Future Threats and Opportunities

July 10, 2023 No Comments

A billing company owner asked me recently whether or not automation in RCM —specifically software automation and robotic process automation—will wipe out the medical billing

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RCM performance

How to Improve RCM Performance: Moving Beyond the Body Shop Model

July 3, 2023 No Comments

In our last podcast, we discussed revenue cycle management (RCM) departments or companies that operate like body shops, impacting overall RCM performance. This applies whether

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