Medical Billing Sales Tips: Transform Your Approach with Solution-Based Selling The medical billing industry is experiencing unprecedented growth, with the global market projected to reach $53.75 billion by 2034 at a CAGR of 12.1%. Yet many billing companies struggle to capitalize on this expansion due to ineffective sales approaches. The key lies in shifting from […]
Get Paid Faster by RCM Clients: A Proven Method to Transform Your Cash Flow Getting paid faster by your RCM clients doesn’t have to be complicated. While the healthcare industry spends considerable time discussing collection strategies for insurance companies and patients, there’s a critical gap in addressing how billing companies can accelerate payments from their […]
Payer RCM API: The Reality Behind United Healthcare’s New Capabilities and What It Means for Healthcare Billing The healthcare industry is buzzing with excitement over United Healthcare’s recent announcement about opening up their payer RCM API. With webinars, conferences, and articles touting this as a revolutionary advancement, many healthcare providers and billing companies are wondering […]
Marketing Positioning Case Study: Why “Expertise” Claims Fall Short in Medical Billing In the competitive landscape of medical billing marketing, many companies fall into a predictable trap when developing their positioning strategy. They default to highlighting their knowledge and experience in specific specialties, believing this approach will resonate with potential clients. However, this marketing positioning […]
Why Medical Billing Marketing Fails: The Hidden Content Problem Killing Your ROI The medical billing industry invests heavily in digital marketing, yet medical billing marketing fails at an alarming rate. From SEO campaigns that generate zero traffic to social media posts that receive no engagement, the pattern is consistent across the industry. The culprit? Content […]
Modern Medical Billing Consultant: Your Guide to Revenue Cycle Success in 2025 Healthcare organizations face unprecedented challenges in revenue cycle management, with modern medical billing consultants becoming essential partners for financial success. As the healthcare revenue cycle management market grows from $163.72 billion in 2025 to a projected $361.86 billion by 2032, the need for […]
Medical Billing SEO Case Study: Why 18,000 Backlinks Generated Zero Quality Leads The medical billing industry is fiercely competitive, and many companies invest heavily in SEO strategies hoping to capture leads and grow their client base. However, a shocking medical billing SEO case study recently revealed that quantity doesn’t always equal quality when it comes […]
Medical Billing Podcast Strategy: Your Content Marketing Engine Starting a medical billing podcast might seem unconventional, but it’s secretly one of the most powerful marketing strategies medical billing companies can use today. While most medical billing companies focus on traditional marketing methods, podcasting offers a unique opportunity to establish thought leadership, generate high-quality content, and […]
Marketing Split Testing: How A/B Testing Transforms RCM Marketing Results Marketing split testing, also known as AB testing, stands as one of the most powerful data-driven strategies any healthcare business can implement. Whether you’re a medical billing company, healthcare provider, or RCM service, understanding and applying marketing split testing can dramatically improve your conversion rates, […]
Medical Billing Pricing Negotiation: Why Knowing Competitor Rates Won’t Help You When it comes to medical billing pricing negotiation, most companies struggle mightily, often believing that competitive pricing data will give them the upper hand when trying to win the deal at a good rate. However, this common misconception can actually weaken your position and undermine […]