Why You Need a Medical Billing Podcast for Explosive Growth Starting a medical billing podcast might seem unconventional, but it’s secretly one of the most powerful marketing strategies medical billing companies can use today. While most practices focus on traditional marketing methods, podcasting offers a unique opportunity to establish thought leadership, generate high-quality content, and […]
Marketing Split Testing: How A/B Testing Transforms RCM Marketing Results Marketing split testing, also known as AB testing, stands as one of the most powerful data-driven strategies any healthcare business can implement. Whether you’re a medical billing company, healthcare provider, or RCM service, understanding and applying marketing split testing can dramatically improve your conversion rates, […]
Medical Billing Pricing Negotiation: Why Knowing Competitor Rates Won’t Help You When it comes to medical billing pricing negotiation, most companies struggle mightily, often believing that competitive pricing data will give them the upper hand when trying to win the deal at a good rate. However, this common misconception can actually weaken your position and undermine […]
7 Proven Medical Billing Advertising Tips for Maximum ROI In the competitive landscape of healthcare revenue cycle management, effective advertising can make all the difference in growing your medical billing business. While many billing companies struggle with their marketing efforts, implementing proven advertising strategies can significantly increase your lead generation and reduce customer acquisition costs. […]
Should You Offshore Medical Billing Patient Calls? A Strategic Analysis In today’s competitive healthcare landscape, medical billing companies and providers constantly seek ways to optimize operations while maintaining quality service. One strategy often considered is offshoring patient calls related to revenue cycle management (RCM). But is this approach right for your organization? This comprehensive analysis […]
Should Your Company Hire a Medical Billing Business Development Person? In the competitive landscape of medical billing, companies constantly seek effective strategies to drive growth. One question that frequently arises is whether to hire a dedicated business development professional. This comprehensive analysis examines the pros and cons of bringing on a medical billing business development […]
How Data-Driven Medical Billing QC is Revolutionizing Revenue Cycle Management In today’s healthcare landscape, medical billing QC (quality control) is undergoing a revolutionary transformation—moving from traditional sampling methods to sophisticated data analytics approaches. This shift is not merely a technological upgrade; it’s fundamentally changing how billing companies ensure accuracy, compliance, and efficiency across their revenue […]
The Ultimate Guide to RCM Process Documentation: Best Practices for Healthcare Organizations Creating robust process documentation in Revenue Cycle Management (RCM) is one of the most overlooked yet crucial elements in healthcare billing success. While only 4% of companies report consistently documenting their processes (and the actual number is likely even lower), effective documentation can […]
Improve Profitability: Medical Billing Sales Contracts and SOWs There’s a critical aspect of the marketing and sales process that’s rarely discussed in the medical billing industry but has significant implications for operations and profitability. When securing new clients, many billing companies fail to clearly define what their services actually include. This oversight in medical billing […]
Specific Medical Billing KPIs You Should Use Should you use the medical billing KPIs recommended by industry organizations like MGMA, HFMA, or HBMA? Should you follow consultants’ advice or benchmark against other billing companies? The answer is surprisingly simple: no, you shouldn’t. Why Traditional Medical Billing KPIs Fall Short Most commonly recommended medical billing KPIs […]