What is targeted marketing in medical billing and sales, and why does it matter? One of the most common things I see with medical billing companies trying to grow is that they launch marketing and sales campaigns without much thought. This can involve anything from attending trade shows to hiring a salesperson, using a lead […]
Why So Much Focus on Building Medical Billing Brands? I’ve heard numerous billing companies say things like, “We go to trade shows because we want people to see us there.” But my question is, why do you care if they see you? Intuitively, it may make sense to say visibility equals marketing, and marketing is […]