RCM Pricing: Low Rate Clients – Are They Even Profitable? The revenue cycle management industry shows remarkable variation when it comes to RCM pricing. I’ve observed dramatic differences—easily double or more—between competing vendors and even within the same company’s client portfolio. This pricing inconsistency raises an important question: Are low-priced RCM clients actually profitable for […]
Avoiding the Biggest Medical Billing Branding Mistakes Medical billing branding mistakes can cost your business sales, credibility, and trust. In a highly competitive industry like revenue cycle management (RCM), using the wrong messaging can turn potential clients away before they even consider your services. Some branding mistakes are minor, while others can completely undermine your […]
Effective Medical Billing Strategy Targeting: How to Define Your Ideal Market Many organizations have asked me about medical billing strategy targeting as a critical component of their overall marketing approach. While budgeting might come first in your planning process, identifying the specific market segment you’re pursuing—rather than trying to “boil the ocean”—is one of the […]
Understanding the Challenges of Growing Your Medical Billing Business Why is it relatively easy for a medical billing company to compete against others in marketing and sales? There’s a widespread perception that marketing and growing your medical billing business is exceptionally difficult. But, in my experience, there’s a reason this perception persists. Recently, I spoke […]
Is RCM Marketing Using TikTok Right for Your Medical Billing Business? Over the last decade, we’ve seen the rise of numerous social media and video platforms. TikTok has emerged as a sensation, but it’s just one of many platforms that have captured the public’s attention—with more certain to follow. As a medical billing business owner, […]
How Capable is AI in Medical Billing Marketing when it comes to Strategy? Artificial intelligence, especially large language models and generative AI, is making waves in many fields, especially in marketing which depends heavily on language and generating content. But can medical billing marketing AI truly excel in the specialized and complex realm of strategy? […]
Medical Billing Marketing Lessons: The Blind Spots There’s a widely held perception that marketing and sales in revenue cycle management (RCM) is exceptionally challenging, and organic growth is difficult to achieve. However, my recent experiences suggest the opposite might be true—and there’s a valuable medical billing marketing lesson to be learned from understanding why. The […]
Why Targeted Marketing is Essential for Medical Billing Companies When it comes to crafting an effective medical billing marketing strategy, many companies struggle to focus narrowly on a specific target. Most medical billing companies start as multi-specialty providers, taking on any available business to generate growth. Even as they grow, generating millions in revenue—sometimes over […]
Need a New Medical Billing Website – What is Really Holding You Back? Most medical billing companies are looking to grow, but they typically haven’t had much success in doing so. Historically, they’ve relied on word-of-mouth referrals to grow their businesses. As they decide to grow more aggressively, they often consider investing in new marketing […]
What is targeted marketing in medical billing and sales, and why does it matter? One of the most common things I see with medical billing companies trying to grow is that they launch marketing and sales campaigns without much thought. This can involve anything from attending trade shows to hiring a salesperson, using a lead […]