Do You Need a Medical Billing Marketing Manager? A Comprehensive Guide Introduction: Understanding the Role of a Medical Billing Marketing Manager In today’s competitive healthcare landscape, many medical billing companies struggle with growth despite having excellent services. One question frequently arises: “Do you need a medical billing marketing manager?” This question requires careful consideration of […]
Maximizing ROI on Your Medical Billing Advertising Budget: The Quantifiable Approach In the competitive landscape of healthcare revenue cycle management, knowing how to effectively allocate your medical billing advertising budget isn’t just good practice—it’s essential for survival. As medical billing companies face increasing pressure to grow while maintaining profitability, understanding which marketing investments actually generate […]
The Strategic Advantage of Medical Billing Fractional Executives Introduction: Transforming Medical Billing Operations Through Executive Expertise In today’s competitive healthcare revenue cycle management landscape, small to mid-sized medical billing companies face a significant challenge: how to access executive-level expertise without breaking the bank. This is where medical billing fractional executives come into play – providing […]
Cold Calling for Medical Billing Leads: Is It Effective? In the competitive landscape of revenue cycle management, many companies wonder if traditional outreach methods still work. Based on extensive experience with both successful and unsuccessful campaigns, I can confirm that cold calling for medical billing leads can be highly effective—but only when executed with strategic […]
Marketing Strategy Tips for Positioning When You Lack Differentiation We recently explored what to do when you don’t have good targeting options for your medical billing company and in this article we’ll share essential marketing strategy tips for positioning when you’ve selected a target market but struggle with market positioning and differentiation. This is a […]
Marketing Strategy Tips for Targeting When It Seems Impossible What do you do when you don’t have any good targeting options? I’ve encountered this scenario repeatedly with clients, and it’s surprisingly common. Most medical billing companies that approach me for growth strategies rarely have a concentrated client base. While I do have a few clients […]
Superbowl AI Ads: Colossal AI Marketing Mistakes The Super Bowl is known not just for the game itself but for its high-profile advertisements that often reveal broader trends in marketing and technology. This year’s event showcased several AI marketing mistakes that provide valuable lessons for businesses considering artificial intelligence in their own marketing strategies. Two […]
What Is Medical Billing Pricing? Medical billing pricing is the rate that medical billing companies charge to medical providers like physicians practices for revenue cycle management services like coding, payment posting, and denial management. While this article is geared primarily towards the service companies that provide billing to providers, medical practices could learn a tremendous […]
How To Set Your Medical Billing Marketing Budget One of the most common scenarios I encounter when consulting with medical billing companies is troubling but predictable: they want significant growth yet have allocated zero dollars to their medical billing marketing budget. This disconnect between growth ambitions and marketing investment is a fundamental problem that needs […]
Social Media Marketing for Medical Billing: A Good Investment? I recently had a conversation with a client where I suggested they fire their social media manager. This wasn’t the first time I’ve made such a recommendation to a medical billing company, which raises an important question: Is social media marketing for medical billing a viable […]