Cold Calling for Medical Billing Leads: Is It Effective? In the competitive landscape of revenue cycle management, many companies wonder if traditional outreach methods still work. Based on extensive experience with both successful and unsuccessful campaigns, I can confirm that cold calling for medical billing leads can be highly effective—but only when executed with strategic […]
3-Step Plan for Medical Billing Lead Conversion While our content typically focuses on marketing strategies for revenue cycle management, today we’ll address a critical but often overlooked component of business development: medical billing lead conversion. A recent situation with a client highlighted important techniques for handling leads effectively to maximize your conversion rates. The Lead […]
Medical Billing Lead Generation Services May Not Be All They Promise Effective lead generation is essential for growth in the healthcare industry, but beware of flashy promises from medical billing lead generation services that sound too good to be true. These offers often leave out critical details and can lead you down a path of […]
https://youtu.be/f7P20JLVfrU Medical Billing Leads: A Comprehensive Guide to Growth What Are Medical Billing Leads? Medical billing leads are potential clients – physician practices or other types of healthcare providers – that show interest in outsourcing their billing processes to a third-party service or switching vendors. These leads are often cultivated through targeted marketing strategies aimed […]
Selecting the Best Medical Billing Marketing Channel When exploring medical billing marketing, one of the most common questions is: What is the best medical billing marketing channel to reach physicians and healthcare providers? Should you focus on pay-per-click (PPC), email, trade shows, purchased leads, cold calling, or something else entirely? The Importance of Targeting in […]
5 Essential Tips for Buying Medical Billing Leads In a recent podcast, we discussed whether buying medical billing leads is a viable strategy. Assuming you’ve decided to allocate budget toward this channel, these tips for buying medical billing leads will help you maximize your success rate, reduce customer acquisition costs, and increase your return on […]
Introduction: Maximizing Medical Billing Trade Show ROI Many medical billing companies turn to trade shows as a way to generate leads and build brand presence. While attending trade shows can be a high-cost investment, these ten actionable tips will help you reduce customer acquisition costs (CAC), close more deals, and boost your overall return on […]
Why Medical Billing Companies Feel Pressure to Grow Should you hire a medical billing salesperson for your company? Many billing companies feel the need to grow. They want to increase profitability, and there’s significant pressure to expand due to the competitive forces in the marketplace. However, that’s a conversation for another day. One of the […]
Medical Billing Trade Shows: Why It Is Rarely a Good Marketing Strategy One of the common medical billing marketing strategies when trying to go to grow includes hiring a salesperson, attending trade shows, and engaging an outbound lead generation firm to set up calls. Medical billing trade show ROI is often debated. Are trade shows […]
Exciting news! I recently hosted a webinar for the HBMA on growing your medical billing business including medical billing marketing strategies, developing an RCM marketing plan, and a step-by-step guide on medical billing lead generation and closing your sales. The turnout was fantastic, and the feedback received was incredibly positive. Upcoming Medical Billing Lead Generation […]