Medical Billing Lead Generation Services May Not Be All They Promise Effective lead generation is essential for growth in the healthcare industry, but beware of flashy promises from medical billing lead generation services that sound too good to be true. These offers often leave out critical details and can lead you down a path of […]
What Is Medical Billing Advertising? When people hear “medical billing advertising,” they often picture something literal – like placing an ad in a newspaper or putting up a billboard. That’s not entirely wrong, but it’s also not the most effective approach. The medical billing industry, let’s face it, can be a bit old school when […]
What Are Medical Billing Leads? Medical billing leads are potential clients – physician practices or other types of healthcare providers – that show interest in outsourcing their billing processes to a third-party service or switching vendors. These leads are often cultivated through targeted marketing strategies aimed at identifying, engaging, and converting healthcare providers who could […]
Selecting the Best Medical Billing Marketing Channel When exploring medical billing marketing, one of the most common questions is: What is the best medical billing marketing channel to reach physicians and healthcare providers? Should you focus on pay-per-click (PPC), email, trade shows, purchased leads, cold calling, or something else entirely? The Importance of Targeting in […]
Introduction: Maximizing Medical Billing Trade Show ROI Many medical billing companies turn to trade shows as a way to generate leads and build brand presence. While attending trade shows can be a high-cost investment, these ten actionable tips will help you reduce customer acquisition costs (CAC), close more deals, and boost your overall return on […]
The Appeal of Buying Medical Billing Leads for Growth For medical billing companies looking to expand, buying medical billing leads can seem like a fast, cost-effective solution. We have put together a comprehensive guide on medical billing leads that among other things discusses – hiring salespeople, attending trade shows, and using lead generation or appointment-setting […]
Why Medical Billing Companies Feel Pressure to Grow Should you hire a medical billing salesperson for your company? Many billing companies feel the need to grow. They want to increase profitability, and there’s significant pressure to expand due to the competitive forces in the marketplace. However, that’s a conversation for another day. One of the […]
One of the common medical billing marketing strategies when trying to go to grow includes hiring a salesperson, attending trade shows, and engaging an outbound lead generation firm to set up calls. Medical billing trade show ROI is often debated. Are trade shows a good investment? Should medical billing companies spend time and resources on […]
Exciting news! I recently hosted a webinar for the HBMA on growing your medical billing business including medical billing marketing strategies, developing an RCM marketing plan, and a step-by-step guide on medical billing lead generation and closing your sales. The turnout was fantastic, and the feedback received was incredibly positive. Upcoming Medical Billing Lead Generation […]