From Missteps to Measurable RCM Marketing Plan Success
Stop Wasting Time and Money, Start Growing - With Voyant’s Proven Targeted Approach.
We guide medical billing companies through every step of their marketing journey — from developing an RCM marketing plan, creating medical billing marketing strategies, and implementing the RCM marketing plan, to ongoing execution and analysis of the RCM marketing plan.
The Challenge: Growing in a Competitive Landscape
Industry Consolidation
Your clients are merging, shrinking your potential market. Consolidated clients work with larger medical billing companies, adding insult to injury.
Fierce Competition
Larger competitors are investing heavily in technology and are marketing aggressively to your potential clients (and trying to take your existing clients). Effective RCM marketing plans are critical to compete.
Outdated Growth Strategies
Medical billing marketing in 2024 and beyond is different. Relying solely on word-of-mouth referrals is no longer sufficient.
Common Marketing Pitfalls
Unfocused Outreach
Broad, untargeted marketing efforts yield poor results.
Wasted Resources
Ineffective tactics drain budgets without generating enough leads.
Misaligned Strategy
Lack of a cohesive plan leads to scattered, ineffective campaigns.
Why Some Things You have Tried Didn't Work
Check out this video explaining why hiring a salesperson for medical billing almost always fails. Talk to us to find out what you should do instead.
Get Some Free Consulting From a Proven Expert
Learn Why So Many Medical Billing Marketing Programs Didn’t Work…and What to Do
Proven Approach to Growth
Strategic Foundation
Our strategies are backed by market analysis, ensuring your medical billing marketing plan is tailored to your unique strengths.
Data-Driven Approach
We forecast campaigns, capture data, and analyze KPIs to ensure you meet your growth goals.
Comprehensive Execution
We provide guidance through every step of your journey—from strategy to planning, implementation, and ongoing performance monitoring.
Stop Wasting Time and Money, Start Growing - With Voyant’s Targeted Approach
Get an Assessment of What Your Company Needs to Do – Book 30 min of Free Consulting with Sean.
Voyant's Proven Framework for Success
01
Market Strategy
02.
Positioning and Differentiation
03
Channel / Media Selection
04
Infrastructure / Tech
CRM, automaton tools, etc.
05
Building Campaigns
Develop impactful campaigns with messaging that resonates and converts.
06
Sales Optimization
We enhance your sales process, including presentation design, to close more deals at with higher pricing.
07
Budgeting and Analytics
Allocate resources effectively, project lead generation volume and deals by channel, and track performance and ROI.
The Voyant Difference
02.
We leverage cutting-edge technology and data analytics for optimal results.
About Voyant
Founded
By RCM industry veterans
Expertise
Medical billing marketing, sales optimization
Mission
Empower medical billing companies through data-driven strategies
Recognized Expert
Featured in HFMA, Medical Economics, and Becker's, Modern Healthcare
Executive Team
Chief Advisor
Sean McSweeney
- Director at 4medica, Lab / EMR software
- Toshiba Medical and GE Healthcare
- Columbia MBA, TA in statistics and decision models
- Dartmouth College Engineering and Physics
- Previously Co-Founder / CEO of medical billing company Cobalt Health, merged and eventually became Coronis Health
Head of Development
Arinder Suri
- CTO at Taction Software
- EMR/EHR development expert
- Implementation, HIE, HL7, and other integrations expert.
- Arinder has served as CTO and CEO of several large software development firms including ASG Software.
- Formerly Lead Developer at Cobalt Health and Apache Health
Ready to Accelerate Your Growth?
Take the first step towards measurable growth. Schedule your personalized consultation with Sean today.
