What is targeting in medical billing marketing and sales, and why does it matter? One of the most common things I see with medical billing companies trying to grow is that they launch into marketing and sales campaigns without much thought. This can involve anything from attending trade shows to hiring a salesperson, using a […]
I’ve heard numerous billing companies say things like, “We go to trade shows because we want people to see us there.” But my question is, why do you care if they see you? Intuitively, it may make sense to say visibility equals marketing, and marketing is important, right? But more specifically, how does being seen […]
One of the common medical billing marketing strategies when trying to go to grow includes hiring a salesperson, attending trade shows, and engaging an outbound lead generation firm to set up calls. But are trade shows a good investment? Should medical billing companies spend time and resources on them? There’s a belief that trade shows […]
Exciting news! I recently hosted a webinar for the HBMA on growing your medical billing business including medical billing marketing strategies, developing an RCM marketing plan, and a step-by-step guide on medical billing lead generation and closing your sales. The turnout was fantastic, and the feedback received was incredibly positive. Due to popular demand, we […]